The Next Step in Sustainable Fashion
The fashion industry has been making strides in improving its sustainability. The sustainable fashion movement supports the idea of a garment industry that can maintain and renew itself in a way that is both socially and environmentally responsible. New advancements in the textile and garment industry are uncovered every year. With each year, creators have been able to address workers' rights, the overconsumption of natural resources, and the benefits of recycling. Groceries Apparel is just one example of how much reward comes from sustainable and ethical practices.
Groceries Apparel has built its entire brand off of a "Seed to Skin" motto. Unlike other progressive brands in the market, Groceries Apparel has figured out how to make the most out of recycled materials and plants in a way that reduces their carbon footprint and gives back to their local economy. They're bringing a new meaning to sustainable fashion by turning eucalyptus, hemp, recycled cotton, and plastic into comfy, eco-friendly blends that eliminate post-consumer waste. They even make non-toxic vegetable dyes from plants, flowers, minerals, wood, and other natural resources in their L.A.-based factory. Operating out of their own factory allows owners, Matt Boelk and Rob Lohman oversee the entire production process and provide quality goods.
The sustainable fashion industry can get convoluted by a number of labels and certifications. These certifications make sure companies abide by the outlined rules and regulations, uphold the highest of standards, practice fair trade partnerships and remain transparent about their supply chain. All Groceries Apparel fabrics are GOTS certified and 100% GMO-free, meaning they've gone above and beyond to ensure their product, supply chain, and social alliances are ethically and responsibly obtained. So if you're looking to make an easy transition into fall, this is one brand to keep at the top of your list! Where technology has helped pave the way for sustainable fashion, their "Seed to Skin" philosophy proves that fair and natural solutions are just as good.